Why Email Marketing Matters
Email marketing remains a top digital channel, averaging about $36 in ROI for every $1 spent. Unlike social media algorithms, you truly own your subscriber list.
3 Steps to Start
- Choose an ESP: Use beginner platforms like MailerLite, Mailchimp, or Kit to manage your list and automation.
- Offer a Lead Magnet: Give away a freebie—like a quick checklist or discount—in exchange for email addresses. Keep opt-in forms simple.
- Write Like a Human: Craft catchy subject lines under 50 characters. Keep emails conversational, following the 80/20 rule (80% value, 20% promotion).
Avoid the Spam Trap
Always include a clear unsubscribe link, respect regulations like the CAN-SPAM Act, and never buy email lists.